What is Fragrance?
Fragrances are unique artistic creations by perfumers, scientists, chemists, marketers and many others in our industry. Fragrances are designed with great care to make people’s daily lives enjoyable and healthy – from a morning shower to settling in for the night. Fragrances are magical, memorable and practical. Every scent you experience or touch daily – be it a stylish perfume or cologne, a fresh smell of shampoo, a scented candle in your home lit for guests and family, or a freshly polished floors scent or freshly laundered sheets, all these scents and impressions are a result of imagination and hard and meticulous work by many talented and dedicated professionals in the fragrance industry.